Job Description

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Marketing Campaign Specialist

RWR Health

Auckland

Category PR, Advertising & Marketing Jobs

Marketing Campaign Specialist | Auckland An exciting opportunity to utilise your CRM and marketing experience to make a difference with an internationally recognised organisation Work with one of the largest and most well-known charities in Auckland Our client supports families by taking care of the practical things in life so that families can focus on what really matters each other.This charity is part of a global network which is now over 40 years old, and operates in over 62 countries. Join a team that is passionate about keeping families close and delivering their programs with respect, optimism, courage and compassion.

This role offers a rewarding, family friendly and fun environment. You will be able to enjoy on-site parking and professional development opportunities ABOUT THE ROLEThis is a fixed term (12 month) role as part of the marketing and communications team. You will be responsible for direct marketing and individual giving campaigns.

You will execute the delivery of marketing and fundraising campaigns, with a focus on enhancing donor acquisition and strengthening relationships through data insights and automation. This role will also manage the relationship with mail house and fundraising agencies as well as contributing to rebrand and proposition positioning. Key responsibilities will include: Plan, project manage and execute direct marketing campaigns and appeals to achieve revenue and brand targets Using analytics and insights from Salesforce / Pardot implement process and automation enhancements to maximise fundraising outcomes Development of marketing assets and collateral for appeals and campaigns Drive brand awareness of the organisations purpose Production and curation of high quality, on-brand, content for a variety of marketing channels Monitor campaign outcomes, including adherence to budget and fundraising best practice Maintain effective relationships with internal and external partners ABOUT YOUWe are looking for someone with experience running direct marketing appeals and campaigns.

Other requirements include: Ideally 3-5 years experience in marketing/campaigns or in the fundraising/not for profit sector An advanced user of CRM platforms (experience with Salesforce/ Pardot will be an advantage) Experienced in customer journey mapping, defining target segments, analysing and responding to data analytics and insights Experienced in managing a calendar of direct marketing communications to different target segments with optimised messages An experienced project manager with great organisation skills and attention to detail An excellent communicator and strong collaborator Results oriented and driven to achieve campaign targets that generate a positive ROI Apply now RWR Health is an equal opportunity employer, dedicated to diversity hiring and providing a safe space to people of all cultures, languages, experiences and backgrounds. If this role is not for you, please do check our website to see all of the positions we.

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