Brand Manager
Auckland, Auckland, New Zealand
Category PR, Advertising & Marketing Jobs
Viatris Limited At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life.
We do so via: Access Providing high quality trusted medicines regardless of geography or circumstance; Leadership Advancing sustainable operations and innovative solutions to improve patient health; and Partnership Leveraging our collective expertise to connect people to products and services. As one of the leading providers of medicines in New Zealand, our brands are used by patients, healthcare professionals and pharmacy to help provide a better quality of life, Every day, we rise to the challenge to make a difference and heres how the Brand Manager role will make an impact. Reporting to the Head of Marketing, this role offers the chance to drive growth and change across a portfolio of leading brands.
Take ownership of the following key responsibilities and make a real difference: Lead Strategic Growth : Own the strategy for a portfolio of brands, generating innovative ideas and executing them to grow market share, boost financial performance, and enhance patient/consumer outcomes. Deliver Key Metrics : Manage the P&L, forecasting, and timelines for each brand, ensuring budget commitments are met and exceeded. Drive Brand Impact : Translate high-level brand strategies into actionable plans and go-to-market strategies that empower the sales team to show healthcare professionals how we can improve patient quality of life.
Collaborate Globally : Work closely with the local Sales team and with cross-functional teams in New Zealand, Australia, and internationally, bringing ideas to life and executing initiatives that make an impact globally. Shape Future Opportunities : Contribute to evaluating new products and market development, capitalizing on opportunities in New Zealand, and sharing your insights globally to influence the broader business. Track Market Trends : Use market research, sales team feedback, and key learnings to track market dynamics, develop insights, and monitor the success of initiatives, ensuring continuous improvement and growth.
The minimum qualifications and experience required for this role are: Demonstrated capability working in a product/brand management role (Min 3 yrs. Experience healthcare experience is preferable and experience working with innovator products is highly regarded ). Strong understanding of Marketing principles, brand planning, forecasting, and creating campaigns this is what helps set our brands up for success with patients and healthcare professionals, and has resulted in our growth as well as international advertising awards.
Positive communication style to engage with, and build trust, with key internal & external stakeholders High level of commercial acumen, ability to analyse and interpret data to deliver impactful insights. Ba.
...