We are open to this role being based in Melbourne or Auckland. Were looking for a Consumer Insights AI Specialist to join us at Ideally. Someone who has a love for experimenting with data, using AI, and pushing the boundaries of consumer research.

Youll be joining a talented team of product and research specialists working to refine and innovate our AI-driven consumer insights platform. A bit about Ideally At Ideally, were not just building a product, were disrupting an industry. Our platform helps brands, marketers, and innovation teams bring the voice of the consumer into the earliest stages of their ideas, building confidence and momentum in their work.

By enabling quick testing and iteration, we empower brands to move faster, reduce risk, and deliver ideas with impact. Some of our clients include brands like Asahi, Google, Afterpay, Dentsu, and Frucor, were proud to be one of New Zealands fastest-growing start-ups, recently named Marketing Technology of the Year (2024) by both Mumbrella and B&T. But were just getting started.

With offices in Auckland, Sydney, Melbourne, and plans for the US in 2025, were on a mission to take Ideally global. Position Overview As our Consumer Insights AI Specialist, your primary goal is to deliver relevant, accurate, and actionable insights each time customers engage with our platform. In this role, you will support our internal research team by streamlining the data-to-insight process while also enabling users to conduct deeper, more independent analyses.

Because AI-powered insights are native to our productthanks to LLMstheyre integral to the overall customer experience, not just an add-on. To achieve this, you will shape how our AI models interpret and respond to consumer research challenges. Youll design experiments, build prompts and agents, and refine data interpretation methods to ensure sharper, more actionable insights that guide marketing decisions.

Your work will directly influence how we understand consumer data and will help us continuously improve our insights platform. Weve developed an internal interface that allows non-engineers to gather and analyze data using LLMs and other modern AI technologies. Your role involves developing the analytical approach, prompts, and validating outputs.

Were looking for someone whos comfortable breaking new ground and creating our own playbooks, as much of what were doing has never been done before. The role location is Australia, but we would be open to consider Auckland as the base for the right candidate. Responsibilities Shape & Refine AI Insights: Collaborate with our team to learn how to use and improve AI tools for analyzing consumer survey data.

By exploring new prompt and agent approaches, youll help turn raw information into meaningful insights, while continually finding ways to enhance accuracy and relevance. Experimentation & Innovation : Design, execute, and evaluate experiments that challenge traditional research approaches, iterating on analytical.