Job Description

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Social Media Executive - Toys

ZURU

New Zealand, Auckland

Category PR, Advertising & Marketing Jobs

We're looking for our next Social Media Executive . If you live and breathe fresh ideas, spot trends before anyone else, and love creating content that connectsthis is your next career move! ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations. One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more! Role Impact This role plays a pivotal part in driving brand growth by creating high-impact, short-form content that boosts visibility, strengthens brand identity, and fuels campaign performance.

Through authentic, personality-led storytelling, it humanises the brand and deepens connection with our audienceultimately fostering trust and community loyalty. Roles & Responsibilities Content Creation - You will develop and produce creative content for our social media channels, including Facebook, Instagram, and TikTok, creating compelling written, visual, and multimedia content that aligns with our brand voice and resonates with our target audience on each platform. This includes ideation and creation of both organic and paid TikTok content, ensuring alignment with content objectives, while exploring and leveraging trends, hooks, and new opportunities to drive results.

Collaborate with the global brand team to tailor content for various markets and project manage the briefing and delivery of any content requiring design. Regularly conduct sweeps for user-generated content (UGC), requesting usage rights as needed across all platforms, and leverage the Influencer Team for content to repost and use in campaigns. Work with content brokers to meet high-volume content needs by establishing long-term relationships, always working within brand guidelines and seeking approvals from key licensing partners.

Finally, repurpose and continuously test successful content across other social channels. Content Strategy - You will work closely with the Toys marketing team to develop and execute social media content plans that align with marketing objectives and target audience needs, while researching and staying up-to-date with social media trends and competitor content to ensure our content remains relevant and competitive on each platform. Content Optimisation - Optimize social medi.

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